Thursday, February 23, 2012

Wonderful and Weird Reasons to Write or Publish a Book



According to a recent survey the New York Times reported, 81% of people feel that they have a book in them and
should write it. Here are just a few of the myriad of reasons to complete that book:
o

Great way to position you to charge higher fees

o

Create additional income streams

o

Go on more vacations (write them off if you write travel books)

o

Increase your exposure

o

Build/gain/establish credibility

o

Run for office

o

Increase your opportunities for adventure

o

Extend your reach to the world

o

Go places you've never gone before

o

Create multiple income streams

o

Become famous (or just think you are)

o

Make your mother proud

o

Add a new profit stream to your life

o

Fund your dream vacation

o

Help pay the bills

o

Launch a new career

o

Get a promotion

o

Start/support a consulting business

o

Grow your business

o

Become the expert

o

Prove you are an expert

o

Grow a database of potential clients.

o

Create and sell information products based on your book

o

Do what you love

o

Create and sell products to license with your book (Children's, dream cards)

o

Leave a legacy

o

Realize your ideas

o

Wisdom and Experience: the process of writing a book is a wonderful and enlightening

experience
o

Work for yourself

o

Establish, build on a career

o

Be independent

o

A story that needs to be told

o

A topic or issue to be tackled

o

A message that needs to be heard

o

A sense of accomplishment

o

Express your creativity

o

Explore your fantasies

o

Write it because it's "What I'm Good At"

o

Personal expression

o

You can't stop

o

Publish or perish: A thesis

Why Write or Publish?
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C

INNABAR BRIDGE C O M M U N I C A T I O N S

41 Sutter Street, Suite 1368

San Francisco, CA 94104 www.cinnabarbridge.com tel 415.975.0950

o

Create an image for yourself

o

Writing one book might lead to writing another.

o

Create greater awareness of an issue, a topic, yourself

o

Become a top authority

o

Touch other people's lives

o

Build a national reputation

o

Create evergreen marketing for your business

o

Good brain dump

o

Rich inner life

o

Strong inner focus

o

Earn money doing what you love/are good at

o

Transform your life

o

Take your business to the next level

o

Resolve internal issues, express traumas, vent, yell, scream, cry, laugh

o

Process life's experiences

o

Transform your business

o

Play on the national/global stage.

o

Be perceived as smarter

o

Say goodbye to cold calling

o

Save on advertising

o

Get rid of your cheap customers

o

Attract nicer customers

o

Find commonalities with your readers

o

Demonstrate competence

o

Express what you have to say

o

Others become more aware and conscious of you

o

Help more people

o

Increase your magnetism

o

Attract more business

o

Boost your self esteem

o

Increase your communication skills

o

Tap into your creativity

o

Gain valuable new skills

o

Help you increase sales

o

Acts as a powerful business card

o

Leverage your book to change your future

o

Open yourself to random opportunities

o

Create a professional image

o

Gain recognition

o

Create value for yourself and others

o

Separate yourself from the competition

o

Open the entire world to your market(s)

o

Create a platform with your book and start a speaking career

o

Increase speaking fees

o

Expand referral source

o

Inspire others

o

Better tax advantages

o

Improved lifestyle

o

Increased your personal or professional focus

o

Increase your higher consciousness

o

Be taken more seriously

o

Easier to up sell existing customers

o

Attracts the guys

o

Attracts the girls

o

People will want to do business with you

o

Reciprocity power

o

Create your own luck

o

Get media attention

o
Magazine/

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